A recent report from TiVo revealed that 23% of US and Canadian survey respondents cancelled an SVOD service in the past year.A recent report from TiVo revealed that 23% of US and Canadian survey respondents cancelled an SVOD service in the past year.
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TVOD and SVOD usage has increased, while streaming services and consumer spending have decreased. Smart TV purchases have stayed consistent. For Discovery Inc., Q3 saw 20 million subscribers, while French broadband households now prefer SVOD and TVOD.TVOD and SVOD usage has increased, while streaming services and consumer spending have decreased. Smart TV purchases have stayed consistent. For Discovery Inc., Q3 saw 20 million subscribers, while French broadband households now prefer SVOD and TVOD.
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Streaming revenues across global markets are expected to hit $127 billion by 2029, with Netflix leading at $33.5 billion. Disney+ offers 25+ original series, 10+ movies, 7,500 past episodes and 400 library titles for $12.99 a month.Streaming revenues across global markets are expected to hit $127 billion by 2029, with Netflix leading at $33.5 billion. Disney+ offers 25+ original series, 10+ movies, 7,500 past episodes and 400 library titles for $12.99 a month.
Read MoreBarb upgrades API to include full panel data – BVOD, SVOD, video-sharing and PC, tablet and smartphone views. Get more insights into viewership.Barb upgrades API to include full panel data – BVOD, SVOD, video-sharing and PC, tablet and smartphone views. Get more insights into viewership.
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Antenna’s numbers demonstrate that 66% of all subscriptions to these streaming services have come through Prime Video Channels alone in 2023, and only 8% of customers go to the streamer directly to sign up. For comparison, only 9% of premium subscription video-on-demand (SVOD) subscriptions like Paramount+ have come through Prime Video Channels this year.Antenna’s numbers demonstrate that 66% of all subscriptions to these streaming services have come through Prime Video Channels alone in 2023, and only 8% of customers go to the streamer directly to sign up. For comparison, only 9% of premium subscription video-on-demand (SVOD) subscriptions like Paramount+ have come through Prime Video Channels this year.
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OTT media revenues are forecasted to reach $215bn by 2029, with the US as the largest market. SVOD will remain key contributor, rising from $108bn in 2023 to $127bn by 2029. However, AVOD is expected to increase quicker, from $39bn to $69bn, impacted by global ad slowdown and delayed hybrid launches.OTT media revenues are forecasted to reach $215bn by 2029, with the US as the largest market. SVOD will remain key contributor, rising from $108bn in 2023 to $127bn by 2029. However, AVOD is expected to increase quicker, from $39bn to $69bn, impacted by global ad slowdown and delayed hybrid launches.
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AVOD and SVOD revenue for Netflix, Disney+, HBO and Paramount+ is predicted to grow to $20bn by 2029, up from current $6bn. Despite slower growth across fewer countries, all four platforms will have equal share of profits.AVOD and SVOD revenue for Netflix, Disney+, HBO and Paramount+ is predicted to grow to $20bn by 2029, up from current $6bn. Despite slower growth across fewer countries, all four platforms will have equal share of profits.
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Smaller cable TV channels face uncertain futures, but SVOD services offer potential. Subscription growth is high, and by mid 2023 most consumers will have subscribed to a specialty service. Most prefer Amazon Channels when subscribing to multiple services, though 2% exclusively use it.Smaller cable TV channels face uncertain futures, but SVOD services offer potential. Subscription growth is high, and by mid 2023 most consumers will have subscribed to a specialty service. Most prefer Amazon Channels when subscribing to multiple services, though 2% exclusively use it.
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Niche streaming platforms such as AMC+ and Shudder are gaining subscribers, but may not be profitable on their own. Premium SVODs could absorb them in the future with help from data provided by Antenna.Niche streaming platforms such as AMC+ and Shudder are gaining subscribers, but may not be profitable on their own. Premium SVODs could absorb them in the future with help from data provided by Antenna.
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UK consumers have not reduced spending on video services despite climbing cost of living. On average, each person subscribes to 6 paid services and spends £78.06/month. 81% have an SVOD and 57% have pay-TV subscriptions. Binge watching, smart TVs and voice control are popular but 21% cancelled an SVOD in the past 6 months. Ad-supported services like FAST are still developing with 42% watching.UK consumers have not reduced spending on video services despite climbing cost of living. On average, each person subscribes to 6 paid services and spends £78.06/month. 81% have an SVOD and 57% have pay-TV subscriptions. Binge watching, smart TVs and voice control are popular but 21% cancelled an SVOD in the past 6 months. Ad-supported services like FAST are still developing with 42% watching.
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Live TV’s lead has declined in recent years as Smart TV app usage has grown, but it remains close to half of all viewers. Live sports and news keep pay-TV and vMVPDs in the mix, but SVODs have almost equal share. Subscribers stay loyal to their preferred sources.Live TV’s lead has declined in recent years as Smart TV app usage has grown, but it remains close to half of all viewers. Live sports and news keep pay-TV and vMVPDs in the mix, but SVODs have almost equal share. Subscribers stay loyal to their preferred sources.
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Asia Pacific OTT TV and film revenues will reach $49 billion by 2029. China is the largest market at 39%, while US-based platforms will make up 18%. Faster growth in other countries with SVOD and AVOD revenues increasing $4bn and $9bn respectively. Disney’s Hotstar and Warner Bros. Discovery’s Max set for limited rollout in Asia.Asia Pacific OTT TV and film revenues will reach $49 billion by 2029. China is the largest market at 39%, while US-based platforms will make up 18%. Faster growth in other countries with SVOD and AVOD revenues increasing $4bn and $9bn respectively. Disney’s Hotstar and Warner Bros. Discovery’s Max set for limited rollout in Asia.
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