Bob Iger clarified his initial comments on sale of Disney’s linear TV networks, saying it was a trial balloon to test Wall Street reaction. Efficiency has improved and it is seeking partnerships with streaming services.
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Halley and other executives discussed the big mess of free and subscriber streaming, digital inventory, and linear TV, during Paramount’s TV Now conference. Despite tumultuous changes in consumer habits and the business landscape, they maintained optimism that these issues can be resolved. Halley emphasized the inefficiency of targeting people with linear and digital platforms separately.
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ProSiebenSat.1 reported €888m revenue in Q3 2023, a 3% drop YoY but 11% over nine months. Digital ad revenue increased 16%, offsetting 5% dip in TV ad revenues for stable Entertainment division. Joyn surged 58%, and restructuring (400 job cuts) enables future growth. Slight revenue increase predicted to close year.
Read MorePersonalised content discovery tools can increase revenue by 25%. Omdia and Plum Research show viewers concentrate on five channels, limiting those from being discovered. Using personalised search, recommendations and guide follows helps users find the right channel to boost loyalty.
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Disney is cutting costs, suspending talks of ABC sale and folding channels into A&E venture. Disney’s streaming offerings include Disney+ (13K series/films) and Hulu (Live TV for $76.99/mo.; ad-supported($7.99)). Get both as Disney Bundle ($24.99/mo.) and free trial each 30 days.
Read MoreComcast’s Q3 report showed Peacock’s paying subscribers up 80%, revenue up 64%. Brian Roberts credited live sports for success. Linear channels faced challenges, and advertising declined 8.4% in the media division. Xumo re-bundling channels, joint venture with Charter.Comcast’s Q3 report showed Peacock’s paying subscribers up 80%, revenue up 64%. Brian Roberts credited live sports for success. Linear channels faced challenges, and advertising declined 8.4% in the media division. Xumo re-bundling channels, joint venture with Charter.
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AMC Networks launches new capabilities for linear TV advertising, allowing L’Oreal to use programmatic ad buying platforms to manage reach and frequency. Addressable is also available with the launch of AMC+ in September.AMC Networks launches new capabilities for linear TV advertising, allowing L’Oreal to use programmatic ad buying platforms to manage reach and frequency. Addressable is also available with the launch of AMC+ in September.
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Linear and connected TV advertising inventory is projected to decrease by 24% between 2023 and 2027 due to falling content consumption and fewer pay-TV subscribers. Streaming TV will become more prominent, with its share of TV viewing time rising to 54% in 2027. However, total ad-supported TV inventory will still drop 13%.Linear and connected TV advertising inventory is projected to decrease by 24% between 2023 and 2027 due to falling content consumption and fewer pay-TV subscribers. Streaming TV will become more prominent, with its share of TV viewing time rising to 54% in 2027. However, total ad-supported TV inventory will still drop 13%.
Read MoreLinear and connected TV advertising inventory is projected to decrease by 24% between 2023 and 2027 due to falling content consumption and fewer pay-TV subscribers. Streaming TV will become more prominent, with its share of TV viewing time rising to 54% in 2027. However, total ad-supported TV inventory will still drop 13%.Linear and connected TV advertising inventory is projected to decrease by 24% between 2023 and 2027 due to falling content consumption and fewer pay-TV subscribers. Streaming TV will become more prominent, with its share of TV viewing time rising to 54% in 2027. However, total ad-supported TV inventory will still drop 13%.
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Nielsen and LG Ad Solutions announce a deal to improve data accuracy and increase optimisation of cross-platform campaigns, providing household-level ACR data for national TV measurement and Ad Intel. Agencies and brands can benefit from metrics such as co-viewing to better analyse and optimise ads.Nielsen and LG Ad Solutions announce a deal to improve data accuracy and increase optimisation of cross-platform campaigns, providing household-level ACR data for national TV measurement and Ad Intel. Agencies and brands can benefit from metrics such as co-viewing to better analyse and optimise ads.
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ITV launches addressable ads to 1.3 million households, deploying over 30 million ads in 12-month beta trial. Ads managed via ITV’s self-serve platform Planet V, allowing for mass reach targeting and efficient customer engagement.ITV launches addressable ads to 1.3 million households, deploying over 30 million ads in 12-month beta trial. Ads managed via ITV’s self-serve platform Planet V, allowing for mass reach targeting and efficient customer engagement.
Read MoreAugust TV viewing increased with broadcast and cable up 1.6% and 1.7%, respectively. Older viewers drove 85% of cable gains, while a return to school impacted streaming usage of kids 2-17. Titles like “America’s Got Talent” and “Big Brother” boosted news and drama genre viewing. Football seasons also fueled sports and news viewing. Despite drop in streaming usage, Disney+ earned the third and fourth most-watched titles. Linear streaming via vMVPD/MVPD apps will be excluded from streaming data as of 2023.August TV viewing increased with broadcast and cable up 1.6% and 1.7%, respectively. Older viewers drove 85% of cable gains, while a return to school impacted streaming usage of kids 2-17. Titles like “America’s Got Talent” and “Big Brother” boosted news and drama genre viewing. Football seasons also fueled sports and news viewing. Despite drop in streaming usage, Disney+ earned the third and fourth most-watched titles. Linear streaming via vMVPD/MVPD apps will be excluded from streaming data as of 2023.
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