Tag: Comcast

Half of Buyers Say Addressable TV Played Role in Upfronts

MediaPost | Sep 14, 2023 |

47% of advertisers and agency execs said addressable TV was important for 2023-2024 upfront negotiations. 75% of marketers are using addressable TV ads in their plans, up from a year ago. Major distributors Altice USA’s A4 Advertising, Charter Communications’ Spectrum Reach, Comcast Advertising, Cox Media, DirecTV Advertising and Dish Media all participate in Go Addressable.47% of advertisers and agency execs said addressable TV was important for 2023-2024 upfront negotiations. 75% of marketers are using addressable TV ads in their plans, up from a year ago. Major distributors Altice USA’s A4 Advertising, Charter Communications’ Spectrum Reach, Comcast Advertising, Cox Media, DirecTV Advertising and Dish Media all participate in Go Addressable.

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Why TV Advertisers Want More Outcomes-Based Measurement

Adexchanger | Sep 14, 2023 |

Linear TV advertisers switch to outcomes-based measurement for effective targeting and campaigns. CTV adopts digital targeting, but linear still cannot be bought programmatically. Advertisers still focus on upper funnel metrics, but seek more granular data for incremental results.Linear TV advertisers switch to outcomes-based measurement for effective targeting and campaigns. CTV adopts digital targeting, but linear still cannot be bought programmatically. Advertisers still focus on upper funnel metrics, but seek more granular data for incremental results.

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Comcast’s Peacock Averaged Over 2.8 Million Viewers During the NFL Opening Night Game

Cord Cutters News | Sep 12, 2023 | ,

Comcast’s Peacock streaming service has seen a surge in viewership for sports content, including the NFL’s opening game which delivered over 2.8 million viewers. Other offerings like Sunday Night Football, Premier League Soccer and college football are driving fans to the platform, making it the go-to destination for sports lovers.Comcast’s Peacock streaming service has seen a surge in viewership for sports content, including the NFL’s opening game which delivered over 2.8 million viewers. Other offerings like Sunday Night Football, Premier League Soccer and college football are driving fans to the platform, making it the go-to destination for sports lovers.

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Comcast CEO Moves up Hulu Stake Sale Timeline, Touts $30B-Plus Valuation

The Hollywood Reporter | Sep 6, 2023 |

Comcast will start a put option on Sept. 30, allowing Disney to take over its 33% stake for an estimated $30 billion. Disney’s dispute with Charter was addressed, with Roberts pushing for Comcast as the best streaming aggregator with Peacock, NBCUniversal and Xfinity. He also emphasized getting ESPN more bandwidth for streaming.Comcast will start a put option on Sept. 30, allowing Disney to take over its 33% stake for an estimated $30 billion. Disney’s dispute with Charter was addressed, with Roberts pushing for Comcast as the best streaming aggregator with Peacock, NBCUniversal and Xfinity. He also emphasized getting ESPN more bandwidth for streaming.

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Disney Says Charter Dispute is Driving a 60% Increase in Hulu + Live TV Subscriptions Relative to Internal Expectations

Deadline | Sep 6, 2023 |

Disney and Charter’s impasse caused a 60% jump in Hulu + Live TV subscriptions due to Disney promotion and increased demand for live sports. Comcast selling its one-third financial interest in Hulu further boosts Disney. Tension exists between Disney and distribution partners over prioritizing streaming, with Charter refusing to work with Disney and customers worried they may be asked to pay twice for content.Disney and Charter’s impasse caused a 60% jump in Hulu + Live TV subscriptions due to Disney promotion and increased demand for live sports. Comcast selling its one-third financial interest in Hulu further boosts Disney. Tension exists between Disney and distribution partners over prioritizing streaming, with Charter refusing to work with Disney and customers worried they may be asked to pay twice for content.

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Peacock Loses $651m as Comcast Reports Profitable Q2

Jul 28, 2023 |

Comcast exceeded Wall Street revenue expectations in Q2, as Peacock posted a huge revenue gain and 24 million subscribers. Theatrical revenue also rose by 66% and theme parks division reported $2.2bn in revenue, whilst the company maintained an enviable balance sheet. Adjusted EBITDA was up 4.2% to $10.24bn.

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Peacock Subs Nearly Double YoY to 24M

Jul 28, 2023 |

Comcast’s stock rose despite its pay TV subs losses and streaming losses in Q2 2023. Peacock nearly doubled its subscribers to 24 million, with a 85% growth in streaming revenue ($820 million) but an Adjusted EBITDA8 loss of $651 million. The company reported 19,000 broadband subs decline and 543,000 domestic pay TV decline compared to 17.1 million in Q2 2022.

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Analysts Forecast 10% Drop in Hulu Ad Spending, Content Cutbacks Cited

Jul 10, 2023 |

Disney/Comcast-owned Hulu is projected to see a 10% decline in ad revenue this year due to a slowdown in TV ad commitments and content reductions. However, MoffetNathanson Research predicts ad revenue will increase by 5% each year, while subscription revenues will climb even faster – 12% this year and 9% next year. With an estimated two million new subscribers, the company will reach a total of 55.2 million customers. Comcast Corp.

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