Category: Industry Insights

Roku: Canadian Internet Users Prefer Streaming Ad-Supported Content on the TV

Media Play News | Sep 27, 2023 |

Canadians stream video (75%) and watch ad-supported streaming content (59%). Concerns about inflation and cost of living have caused 24% to cut back on pay-TV. Streamers are more likely to respond to ads and many have changed their services in the last 12 months. They spend most time on live (26%), new releases (20%) and repeat viewings (18%), with 17% using online television services.Canadians stream video (75%) and watch ad-supported streaming content (59%). Concerns about inflation and cost of living have caused 24% to cut back on pay-TV. Streamers are more likely to respond to ads and many have changed their services in the last 12 months. They spend most time on live (26%), new releases (20%) and repeat viewings (18%), with 17% using online television services.

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Survey Finds Discontent Among Streamers But Opportunities Abound

Tv Technology | Sep 26, 2023 |

Streamers feel undervalued, baby boomers a potential revenue opportunity. Free streaming services draw interest with relevant content. 65% of Netflix users consider alternatives due to crackdown on password sharing. Success achievable by addressing nuances among viewers.Streamers feel undervalued, baby boomers a potential revenue opportunity. Free streaming services draw interest with relevant content. 65% of Netflix users consider alternatives due to crackdown on password sharing. Success achievable by addressing nuances among viewers.

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22% of All Digital Ad Spend, 30% of Mobile Lost to Ad Fraud in 2023

Mediapost | Sep 26, 2023 | , ,

Ad fraud is projected to cost $84.2 billion this year & rise to $172.3 billion by 2028, representing 30% of mobile & 20% of online ads. Fraud will be highest in in-app ads while search & social channels are vulnerable to attribution fraud. Anti-fraud platforms could save up to $47 billion.Ad fraud is projected to cost $84.2 billion this year & rise to $172.3 billion by 2028, representing 30% of mobile & 20% of online ads. Fraud will be highest in in-app ads while search & social channels are vulnerable to attribution fraud. Anti-fraud platforms could save up to $47 billion.

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TiVo Report: TVOD Users Grow as Moviegoing Interest and Number of SVOD Services Used Drops

MEDIAPLAYNEWS | Sep 26, 2023 |

TVOD and SVOD usage has increased, while streaming services and consumer spending have decreased. Smart TV purchases have stayed consistent. For Discovery Inc., Q3 saw 20 million subscribers, while French broadband households now prefer SVOD and TVOD.TVOD and SVOD usage has increased, while streaming services and consumer spending have decreased. Smart TV purchases have stayed consistent. For Discovery Inc., Q3 saw 20 million subscribers, while French broadband households now prefer SVOD and TVOD.

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The WGA Writers’ Pay Squeeze

STATISTA | Sep 25, 2023 | , ,

The share of writers working on minimum wages rose from 33-49%, potentially increasing the impact of the new agreement between the WGA and studios/streaming services, allowing for improved writer compensation.The share of writers working on minimum wages rose from 33-49%, potentially increasing the impact of the new agreement between the WGA and studios/streaming services, allowing for improved writer compensation.

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America’s Most-Watched Content Categories

STATISTA | Sep 25, 2023 | ,

Four in ten Americans prefer comedy videos from influencers and content creators, according to a Statista survey. Music was the second most popular topic, with food for women and cars/vehicles, sports and adult content for men. Overall, only 10% had no interest in such content.Four in ten Americans prefer comedy videos from influencers and content creators, according to a Statista survey. Music was the second most popular topic, with food for women and cars/vehicles, sports and adult content for men. Overall, only 10% had no interest in such content.

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Global SVOD Revenues to Reach $127 Billion By 2029

THESTREAMABLE | Sep 25, 2023 |

Streaming revenues across global markets are expected to hit $127 billion by 2029, with Netflix leading at $33.5 billion. Disney+ offers 25+ original series, 10+ movies, 7,500 past episodes and 400 library titles for $12.99 a month.Streaming revenues across global markets are expected to hit $127 billion by 2029, with Netflix leading at $33.5 billion. Disney+ offers 25+ original series, 10+ movies, 7,500 past episodes and 400 library titles for $12.99 a month.

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BIA: Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024

Tv Technology | Sep 23, 2023 |

TV industry ad revenue is estimated to reach $23.8 billion in 2024, driven by political spending and increased legal and auto sectors. BIA offers SOW Performance Benchmarking Analysis to broadcast groups.TV industry ad revenue is estimated to reach $23.8 billion in 2024, driven by political spending and increased legal and auto sectors. BIA offers SOW Performance Benchmarking Analysis to broadcast groups.

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Hub: Evidence Grows of Greater Viewer Acceptance of Ads

Rapid TV News | Sep 22, 2023 | ,

Ad-supported platforms save money and engage viewers when ads are reasonable. Providers offer tiered plans with varying levels of ads to appeal to consumers. Hub advises advertisers to not take advantage of this consumer tolerance.Ad-supported platforms save money and engage viewers when ads are reasonable. Providers offer tiered plans with varying levels of ads to appeal to consumers. Hub advises advertisers to not take advantage of this consumer tolerance.

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Study: CTV Viewers Have Significantly Higher Levels of Attention and Co-Viewing Than Linear TV

TV News Check | Sep 22, 2023 | ,

CTV content generates 13% higher attention index and 74% higher co-viewing than streaming television. 88% of respondents co-view and pay same or more attention to programming & ads. Ad performance is impacted by exposure frequency; highest attention given on first ad viewing.CTV content generates 13% higher attention index and 74% higher co-viewing than streaming television. 88% of respondents co-view and pay same or more attention to programming & ads. Ad performance is impacted by exposure frequency; highest attention given on first ad viewing.

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Most Customers Don’t Sign up for Niche Streamers Directly, Opt for Third-Parties

The Streamable | Sep 22, 2023 | , ,

Antenna’s numbers demonstrate that 66% of all subscriptions to these streaming services have come through Prime Video Channels alone in 2023, and only 8% of customers go to the streamer directly to sign up. For comparison, only 9% of premium subscription video-on-demand (SVOD) subscriptions like Paramount+ have come through Prime Video Channels this year.Antenna’s numbers demonstrate that 66% of all subscriptions to these streaming services have come through Prime Video Channels alone in 2023, and only 8% of customers go to the streamer directly to sign up. For comparison, only 9% of premium subscription video-on-demand (SVOD) subscriptions like Paramount+ have come through Prime Video Channels this year.

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Study: CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Tv Technology | Sep 21, 2023 | ,

Overall, CTV content has a +13% higher attention index and a +74% higher co-viewing incidence than linear television content, the survey revealed that 88% of respondents co-view streaming television with othersOverall, CTV content has a +13% higher attention index and a +74% higher co-viewing incidence than linear television content, the survey revealed that 88% of respondents co-view streaming television with others

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Hub Research: Consumers Prefer Ad-Supported Tiers if it Saves Them Money

Media Play News | Sep 21, 2023 |

TV viewers prefer ad-supported platforms over ad-free services; 1/3 would accept ads in exchange for savings. Ad engagement is higher with fewer, reasonable ads. Survey from Hub Entertainment Research shows that newer ad-supported services get better reviews in terms of ad experience.TV viewers prefer ad-supported platforms over ad-free services; 1/3 would accept ads in exchange for savings. Ad engagement is higher with fewer, reasonable ads. Survey from Hub Entertainment Research shows that newer ad-supported services get better reviews in terms of ad experience.

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Hub Research: Consumers Prefer Ad-Supported Tiers if it Saves Them Money

Media Play News | Sep 21, 2023 |

TV viewers prefer ad-supported platforms over ad-free services; 1/3 would accept ads in exchange for savings. Ad engagement is higher with fewer, reasonable ads. Survey from Hub Entertainment Research shows that newer ad-supported services get better reviews in terms of ad experience.TV viewers prefer ad-supported platforms over ad-free services; 1/3 would accept ads in exchange for savings. Ad engagement is higher with fewer, reasonable ads. Survey from Hub Entertainment Research shows that newer ad-supported services get better reviews in terms of ad experience.

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Hub Research: Consumers Prefer Ad-Supported Tiers if it Saves Them Money

Media Play News | Sep 21, 2023 |

TV viewers prefer ad-supported platforms over ad-free services; 1/3 would accept ads in exchange for savings. Ad engagement is higher with fewer, reasonable ads. Survey from Hub Entertainment Research shows that newer ad-supported services get better reviews in terms of ad experience.TV viewers prefer ad-supported platforms over ad-free services; 1/3 would accept ads in exchange for savings. Ad engagement is higher with fewer, reasonable ads. Survey from Hub Entertainment Research shows that newer ad-supported services get better reviews in terms of ad experience.

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Global OTT Revenues to Reach $215bn By 2029: Digital TV Research

BroadcastPro ME | Sep 21, 2023 | ,

OTT media revenues are forecasted to reach $215bn by 2029, with the US as the largest market. SVOD will remain key contributor, rising from $108bn in 2023 to $127bn by 2029. However, AVOD is expected to increase quicker, from $39bn to $69bn, impacted by global ad slowdown and delayed hybrid launches.OTT media revenues are forecasted to reach $215bn by 2029, with the US as the largest market. SVOD will remain key contributor, rising from $108bn in 2023 to $127bn by 2029. However, AVOD is expected to increase quicker, from $39bn to $69bn, impacted by global ad slowdown and delayed hybrid launches.

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Data: Premium TV Shipments Show Modest Recovery

advanced | Sep 21, 2023 |

Q2 saw global premium TV shipments rise 4%. China and APac rose 18% and 5%, but N. America and WEurope dropped. Samsung lost 6% market share while TCL and Hisense’s shipments surged 58%, 125% respectively. OLED TV shipments dropped 2%, though 77+ inch models grew 26%. LG retains 50% of the OLED market, while Chinese companies dominate the $500-$1000 range; Samsung/LG lead in premium range.Q2 saw global premium TV shipments rise 4%. China and APac rose 18% and 5%, but N. America and WEurope dropped. Samsung lost 6% market share while TCL and Hisense’s shipments surged 58%, 125% respectively. OLED TV shipments dropped 2%, though 77+ inch models grew 26%. LG retains 50% of the OLED market, while Chinese companies dominate the $500-$1000 range; Samsung/LG lead in premium range.

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Back-To-School: Streaming Declines, Broadcast/Cable Gain

MediaPost | Sep 20, 2023 |

August saw a 7 point year-over-year rise in streaming TV viewing. Broadcast and cable viewership, led by viewers aged 65+, also increased from July. YouTube, Netflix, Hulu, Prime Video, Disney+, Peacock (1.2%) and Paramount+ (1.1%) saw growth due to hit summer content.August saw a 7 point year-over-year rise in streaming TV viewing. Broadcast and cable viewership, led by viewers aged 65+, also increased from July. YouTube, Netflix, Hulu, Prime Video, Disney+, Peacock (1.2%) and Paramount+ (1.1%) saw growth due to hit summer content.

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Ad Loads Decline 40% Since 2016

Rapid TV News | Sep 20, 2023 | ,

Between 2016 and 2022, the number of ads per ad break has dropped by 40% while ad completion rates for long- and mid-form content stood at an unparalleled 94%. Long-form premium video-on-demand now accounts for almost 80% of ad views and ad views for live have risen 10% since 2020.Between 2016 and 2022, the number of ads per ad break has dropped by 40% while ad completion rates for long- and mid-form content stood at an unparalleled 94%. Long-form premium video-on-demand now accounts for almost 80% of ad views and ad views for live have risen 10% since 2020.

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Bitmovin: Live Streaming Gaining Popularity Despite Technical Glitches

Media Play News | Sep 19, 2023 | ,

Live streaming TV formats are growing in popularity; however, tech issues remain a concern. Americans are watching 4 hours of live streamed content weekly, and 49% prefer it for sports. Quality streams are essential to prevent viewers from becoming “enraged” and avoiding the format.Live streaming TV formats are growing in popularity; however, tech issues remain a concern. Americans are watching 4 hours of live streamed content weekly, and 49% prefer it for sports. Quality streams are essential to prevent viewers from becoming “enraged” and avoiding the format.

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Neuro Research Shows Ads Aligned with Video Content Have Stronger Impact

MediaPost | Sep 19, 2023 | ,

Ads that matched the tone and context of content had a 49% higher brand impact than ads without context. Ads which aired more frequently also maintained strong performance when paired with context.Ads that matched the tone and context of content had a 49% higher brand impact than ads without context. Ads which aired more frequently also maintained strong performance when paired with context.

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Hybrid AVOD-SVOD Revenues is to Triple to $20bn By 2029

Digital TV Europe | Sep 19, 2023 | , ,

AVOD and SVOD revenue for Netflix, Disney+, HBO and Paramount+ is predicted to grow to $20bn by 2029, up from current $6bn. Despite slower growth across fewer countries, all four platforms will have equal share of profits.AVOD and SVOD revenue for Netflix, Disney+, HBO and Paramount+ is predicted to grow to $20bn by 2029, up from current $6bn. Despite slower growth across fewer countries, all four platforms will have equal share of profits.

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