14% of UK Samsung Smart TV users open the same app every day. SVOD dominates streaming apps (87%), growing only 7%. Gen Z watches 2hrs 5mins a day, Baby Boomers 1hr. Streaming saw 11% annual rise while ad-funded streaming grew 18%.
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Viewers increasingly prefer smart tv apps over set-top boxes for ease of access to streaming services, such as live sports and news. Cable and satellite still remain important offering traditional providers a transition to streaming and stabilize subscriber numbers. Smart TVs open content and advertising opportunities while traditional providers offer integrated search.
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Roku announced new tools to help customers in the UK discover and personalise content on Roku-branded TVs. Features like What to Watch, Continue Watching and Save List will be rolled out in response to 20% higher revenues and 100bn streaming hours globally.
Read MoreWhen purchasing a TV, Smart TV functionality is important. Streaming TV is popular, with 56% of users streaming daily; Smart TV penetration growing due to a 6.6 year replacement cycle. Smart TV apps are more likely to be used than those via set-top boxes or streaming devices.
Read MoreVizio is outperforming Roku in Q3 2023, with 12% higher engagement and 9% higher ARPU. Despite a tough ad market, Vizio has leveraged the home screen to capture more revenue and increase its ARPU by 14%. Conversely, Roku saw a 7% decline and higher Platform+ revenue from strong home screen revenue.
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By the end of next year or early 2025, Sonos plans to enter a second new category: TV set-top boxes and video. The company is working on a device — code-named “Pinewood” — that can stream video on TVs and serve as a central hub for a customer’s other Sonos devices.
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Vizio enters TVOS space with SmartCast OS to grow ad business, compete with Google, Amazon, Roku, etc. It offers unique FAST WatchFree+ service to succeed against competition and increase households with greater scale in advertising.
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Amazon is rolling out an update to most Fire TVs made since 2016, adding full-screen video ads when the TV is turned on. Customers can opt out of the ads by plugging their Fire TV into an outlet instead of their TV’s USB. Alexa for Fire TV is also seeing improvements.
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LG Electronics has launched smart monitors with webOS, providing users a customizable experience and access to online streaming services. The platform includes a smart home dashboard, supports Apple Home and AirPlay, and features over 300 brands.
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Xperi reported Q3 revenue of $130 million, up 7% YoY. Net loss was $41 million. Fourth undisclosed TV OEM partner to integrate TiVo OS in European smart TVs in 2024; pay TV segment revenue up 3%; connected car platform deployed in BMW 5-Series cars. Revenue from smart TVs and ad-supported streaming up 52%; AutoStage Video service integrated with two aftermarket providers. US market plans hinted.
Read MoreVizio’s decision to license their Smartcast TV OS to other TV OEMs gives them access to a larger market, but they must compete with 8 other streaming OSs such as Roku OS, Google TV, Android TV, and Fire TV. It may be difficult for Vizio to give better deals than competitors, making it too late to fully leverage this strategy shift.
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Apple TV, introduced in the Steve Jobs era, is not popular globally, despite Verizon offering it for free. Unless Apple makes a push for it, it may be phased out soon.
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Scripps’ Tablo Device lets users watch free, ad-supported TV with no pay-TV subscription. It works on Fire TV and Roku and supports broadcast networks plus WNBA & NBA games.
Read MoreVizio plans to license its Smart TV software to third-party OEMs, increasing addressable market and ARPU. Q3 saw 66 new advertisers, 20% direct ad relationships growth, 14% ARPU growth, and 21% more hours streamed. WatchFree+ doubled content and nine new apps launched, including ESPN and Pet Collective, bringing total native apps to 200.
Read MoreThe iPhone 15 offers major upgrades from older models, with a USB-C port, 2nd Gen ultra-wideband chip, A16 Bionic processor, 24MP camera, 2x telephoto zoom, MagSafe and Qi2 wireless charging, Dynamic Island for multitasking and improved battery that recharges 50% in 30 minutes.
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Apple’s introduction of AV1 aims to improve streaming quality while reducing upfront costs and bandwidth requirements, but its adoption could create a tech gap between big and small players. Success depends on collaboration for an open-source, royalty-free codec, so everyone can benefit from AV1.
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Amazon is developing a new OS, called Vega, for Fire TV to compete with Google and Apple in the market. The update promises quicker loading times, improved navigation and more content from Prime Video and Freevee.Fire TV updates have been released, alongside streaming sticks and soundbars. 5Devices offers a protection plan starting at $2.67/month.
Read MoreRoku’s ARPU has increased 1% in Q3 2023, driven by higher usage. However, US ad market remains weak and 75% of active Roku devices are in US. For compete with major FAST services, Roku launched The Roku Channel.Roku’s ARPU has increased 1% in Q3 2023, driven by higher usage. However, US ad market remains weak and 75% of active Roku devices are in US. For compete with major FAST services, Roku launched The Roku Channel.
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Amazon is expanding Fire TV ad units to all types of advertisers, offering new formats like display ads and sponsored tiles. Bundling with other streaming buys, such as Prime Video Early next year, can drive 125% incremental reach.Amazon is expanding Fire TV ad units to all types of advertisers, offering new formats like display ads and sponsored tiles. Bundling with other streaming buys, such as Prime Video Early next year, can drive 125% incremental reach.
Read MoreRoku shares surged 12% Wednesday due to better-than-expected revenue and its improved ad business, totaling $912M. Platform revenue saw an 18% YOY increase, mainly from increased advertisers. Video ads outperformed the market and linear TV. Netflix reported a net loss of $349.8M but expects positive EBITDA by 2024.Roku shares surged 12% Wednesday due to better-than-expected revenue and its improved ad business, totaling $912M. Platform revenue saw an 18% YOY increase, mainly from increased advertisers. Video ads outperformed the market and linear TV. Netflix reported a net loss of $349.8M but expects positive EBITDA by 2024.
Read MoreRoku reported 78.5M active user accounts in Q3, up 16%. Streaming hours rose 22%, Platform and Device revenues grew 18% and 33% respectively. Features such as personal channel ordering and browsing streamlining were added. TV streaming share competing with Paramount+, Peacock, Max; net losses skyrocketed 138% to $350M on revenue of $912M.Roku reported 78.5M active user accounts in Q3, up 16%. Streaming hours rose 22%, Platform and Device revenues grew 18% and 33% respectively. Features such as personal channel ordering and browsing streamlining were added. TV streaming share competing with Paramount+, Peacock, Max; net losses skyrocketed 138% to $350M on revenue of $912M.
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Roku has dropped plans to launch any new streaming devices this year, instead focusing on its smart TVs. This could mean streaming dongles are no longer popular as more people prefer smart TVs. However, Amazon released a new streaming device this year.Roku has dropped plans to launch any new streaming devices this year, instead focusing on its smart TVs. This could mean streaming dongles are no longer popular as more people prefer smart TVs. However, Amazon released a new streaming device this year.
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Nielsen and LG Ad Solutions announce a deal to improve data accuracy and increase optimisation of cross-platform campaigns, providing household-level ACR data for national TV measurement and Ad Intel. Agencies and brands can benefit from metrics such as co-viewing to better analyse and optimise ads.Nielsen and LG Ad Solutions announce a deal to improve data accuracy and increase optimisation of cross-platform campaigns, providing household-level ACR data for national TV measurement and Ad Intel. Agencies and brands can benefit from metrics such as co-viewing to better analyse and optimise ads.
Read MoreFire TV owners are unable to use YouTube app due to an update. App closes after opening or error message appears. Amazon & Google yet to make official statement, so other devices are the only usable option.Fire TV owners are unable to use YouTube app due to an update. App closes after opening or error message appears. Amazon & Google yet to make official statement, so other devices are the only usable option.
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Mediacom Communications is the first non-Joint venture owner of Xumo Stream Box, offering to customers with streaming platforms, personalization and voice remote features. Charter’s Spectrum and Comcast’s Xfinity will soon be able to access the device.Mediacom Communications is the first non-Joint venture owner of Xumo Stream Box, offering to customers with streaming platforms, personalization and voice remote features. Charter’s Spectrum and Comcast’s Xfinity will soon be able to access the device.
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