Category: Advertising

Predictions 2022: TV, CTV, and Video

Research predicts that the population of digital video viewers in APAC is slated to surpass 2 billion viewers in 2022, and from an advertising perspective, emerging platforms like OTT and CTV, which offer scale and precision in...

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Facebook Has Given up on Attribution

Crucially, Google Play Install Referrer doesn’t involve user data, meaning it’s an ideal solution for the privacy-first marketing landscape. Although the Google Play Install Referrer has been around for a long time, Facebook has...

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