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Posted by Scott Favelle | May 22, 2022 | Industry Insights |
While Netflix’s downfall has raised speculations about if the SVOD (subscription video on demand) industry has peaked and is beginning a downward trend, new Antenna data supports the contrary. In comparison, in 2019, when the...
Read MorePosted by Scott Favelle | May 19, 2022 | Industry Insights |
Posted by Scott Favelle | May 17, 2022 | Industry Insights |
This diffusion said Hub means growth will be a bigger challenge for all platforms as subscribers churn in and out, following their must-see shows. As the industry still reels form the shockwaves of Netflix’s drop in addition in...
Read MorePosted by Scott Favelle | May 2, 2022 | Industry Insights |
4-in-5 have a connected TV, most have their smartphone in hand while watching, a third use voice to control the experience, and SVOD shows are nearly as popular as video shorts on smartphones. Voice control continues to gain...
Read MorePosted by Scott Favelle | May 2, 2022 | Industry Insights |
The “State of Pay TV, OTT & SVOD 2022” from Horowitz reports that traditional pay TV penetration rates continue to drop dramatically, with only half (51%) of TV content viewers in the U.S. subscribing to a traditional...
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