Tag: IAB
OpenRTB 2.6 is Ready for Implementation
Posted by Scott Favelle | May 2, 2022 | VideoTech |
The recent additions to OpenRTB 2.6 are focused on connected TV and have been developed by IAB Tech Lab working closely with those involved in CTV auctions to design new specifications that allow publishers to present their...
Read MorePublishers Are Labeling Their Audiences to Make it Easier for Advertisers to Target Them
Posted by Scott Favelle | May 2, 2022 | Advertising |
Though publishers and industry folks say it could take time before it’s widely adopted, SDA could give advertisers another way to target audiences when tracking tools, like third-party cookies, die off. Called “seller-defined...
Read MoreIAB Tech Lab Updates Connected TV Ad Format Guidelines
Posted by Scott Favelle | Apr 4, 2022 | Advertising |
Never Fear, IAB Seller-Defined Audiences Are Here
Posted by Scott Favelle | Mar 8, 2022 | Advertising |
We know this idea is met with a mix of “finally” and “yeah right” depending on where you stand but here’s the promise — seller-defined audiences will allow publishers to scale their own audience data and “transact...
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