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Posted by Scott Favelle | May 22, 2022 | Industry Insights |
While Netflix’s downfall has raised speculations about if the SVOD (subscription video on demand) industry has peaked and is beginning a downward trend, new Antenna data supports the contrary. In comparison, in 2019, when the...
Read MorePosted by Scott Favelle | May 22, 2022 | Advertising, Providers |
Ampere Analysis assessed the suggested amount of advertising as similar to other AVOD services, with Discovery, Peacock and HBO Max offering 4-5 minutes of ads per hour. Ampere estimated that each ad-supported Hulu subscriber...
Read MorePosted by Scott Favelle | May 19, 2022 | Providers, VideoTech |
Eric Schumacher-Rasmussen: Can you talk a little bit about the biggest technical challenge that you undertook when it came to building HBO Max, and here at Streaming Media, we get a fairly technically savvy audience. And so we...
Read MorePosted by Scott Favelle | May 19, 2022 | Advertising, Providers |
On the ad-supported tiers for HBO Max and Peacock, viewers can expect between four and five minutes of ads per hour, while Disney’s other general entertainment streamer Hulu serves nearly twice as many commercials. Service Price...
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