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Posted by Scott Favelle | Mar 31, 2022 | Advertising, Legal |
Google said it will also now begin testing updated Privacy Sandbox settings and controls — which it says will allow users to “see and manage the interests associated with them, or turn off the trials entirely”. Writing in a blog...
Read MorePosted by Scott Favelle | Mar 24, 2022 | Advertising |
The best way to think about ESP is as a pipe that publishers can use to share encrypted first-party signals through Google Ad Manager with direct, authorized buyers and Open Bidders. It’s a way to facilitate an exchange between publishers and their non-Google demand partners.
Read MorePosted by Scott Favelle | Mar 13, 2022 | Providers, VideoTech |
For Chrome Desktop browsers, Amazon uses the DASH format with a video segment duration of exactly two seconds: In Why and how to align media segments for ABR streaming we discussed ways to align the duration of audio and video...
Read MorePosted by Scott Favelle | Feb 14, 2022 | Advertising, Legal |
The purpose of the PATCG meeting this week was to present ad tech privacy proposals, but also to get the W3C working group members focused on short-term, achievable goals, said Martin Thomson, Mozilla engineer and co-author of...
Read MorePosted by Scott Favelle | Jan 31, 2022 | Advertising |
These deficiencies led Google to scrap FLoC and introduce Topics as its proposed answer to interest-based advertising in the eventual absence of third-party cookies in Chrome. “And if every sports marketer in the world is using...
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