Tag: Chrome

The Chrome Privacy Sandbox APIs Are Fully Available – But How Will Users React?

AdExchanger | Sep 7, 2023 | ,

Google’s Chrome Privacy Sandbox APIs are now generally available, with 100% availability planned by 2024. Users can opt out or adjust settings, while ad tech firms can test and integrate the APIs. The planned deprecation of cookies will be implemented in full by 2024.Google’s Chrome Privacy Sandbox APIs are now generally available, with 100% availability planned by 2024. Users can opt out or adjust settings, while ad tech firms can test and integrate the APIs. The planned deprecation of cookies will be implemented in full by 2024.

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Chrome’s Rise to Browser Dominance

Statista | Sep 1, 2023 |

Google Chrome has become the top web browser, reaching 60% of the global market by 2023. Safari is the next biggest with 20%, while other browsers are small in comparison.Google Chrome has become the top web browser, reaching 60% of the global market by 2023. Safari is the next biggest with 20%, while other browsers are small in comparison.

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The Privacy Changes as Part of Apple iOS 17 and Google’s Chrome Could Mean a Messy Month for Marketing

Jul 5, 2023 |

Summer’s here, but July could bring extra clouds for marketers. This month, Apple and Google are both expected to introduce new privacy changes when they debut new versions of their platforms. With iOS 17 — which expands to public beta in July before the official launch in September — Apple will start automatically removing link trackers from URLs sent via Message and Mail as well as from links in Safari Private Browsing. Meanwhile, Google is moving forward with its own privacy changes by rolling out new APIs to Chrome and kicking off an 18-month roadmap for Privacy Sandbox . By having Safari 17 block “known trackers and fingerprinting,” Apple will boost user privacy protections and make it more difficult to identify individual users. However, some marketers say removing URL parameters could make campaign analytics less reliable. Some of the “unintended impact” changes could include URL trackers related to ad measurement, embedded media, social widgets, fraud prevention, b…

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Publishers Have One Year to Test and Raise Red Flags on Google’s Privacy Sandbox

AdExchanger | Jun 13, 2023 | ,

Google is deprecating third-party cookies in its Chrome browser in 2024 and has been working with publishers to test cookie alternatives in the Privacy Sandbox. Publisher ad network Raptive has been testing the Privacy Sandbox and says that all the players in the supply chain need to be ready to transact using the Privacy Sandbox APIs. Although some early tests by ad tech vendors have produced underwhelming results, Raptive isn’t discouraged.

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AV1 or HEVC: the Next Big Codec Decision

Streaming Learning Center | Jun 8, 2023 |

Codecs are tools we use to reach our viewers. So, when it comes to codecs, the best ability is play-ability, or the ability to play on the target platforms our viewers prefer to watch. For years, H.264 has remained dominant simply because it played everywhere; but as videos grow larger, faster, and deeper in color, the cost of distributing H.264 is growing too high.

AV1 has leap-frogged V…

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