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Posted by Scott Favelle | May 22, 2022 | Advertising, Providers |
Ampere Analysis assessed the suggested amount of advertising as similar to other AVOD services, with Discovery, Peacock and HBO Max offering 4-5 minutes of ads per hour. Ampere estimated that each ad-supported Hulu subscriber...
Read MorePosted by Scott Favelle | May 19, 2022 | Providers |
For the first time, leading FAST service, Pluto TV, will launch in combination with a local AVOD service, Viafree, bringing a premium free streaming experience to audiences in Sweden, Denmark and Norway. COPENHAGEN / STOCKHOLM /...
Read MorePosted by Scott Favelle | May 6, 2022 | Industry Insights |
We also discuss how AVOD providers embrace original content creation to help drive up viewer acquisitions. I pointed out that there is still a lot of innovation in ad technology and formats from companies such as Roku, Vizio,...
Read MorePosted by Scott Favelle | Apr 24, 2022 | Industry Insights |
Netflix’s rumoured launch of an advertising video-on-demand (AVOD) service to address slowing core revenues has sent shockwaves through the subscription VOD market leading to some talking of peaks, but research from Rethink TV...
Read MorePosted by Scott Favelle | Apr 20, 2022 | Advertising, Industry Insights |
A new report from Ampere Analysis also finds that the US AVOD services with the highest investment in original content have seen the largest growth in usage. Major AVOD platforms have joined the original content goldrush, with...
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