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Posted by Scott Favelle | Apr 19, 2022 | Advertising |
The next time that user visits a website that monetizes with advertising, the party responsible for selling the ad space (most likely the publisher’s SSP partner) would call the FLEDGE API, triggering an auction in the browser...
Read MorePosted by Scott Favelle | Feb 25, 2022 | Advertising, VideoTech |
Over time, publishers can compete with each other based on the underlying quality of their audiences, as defined by over 20 disclosures within the Data Transparency Standard available to buyers via Tech Lab’s centralized...
Read MorePosted by Scott Favelle | Jan 31, 2022 | VideoTech |
FFmpeg turns 5.0; the new release has big API changes but doesn’t appear to break existing command scripts, though x265-based encodes are worth checking. According to FFmpeg, “a major effort underwent to remove the old...
Read MorePosted by Scott Favelle | Jan 31, 2022 | Advertising |
Built-in transparency and the open-source nature of decision-making about the taxonomy and the models used to assign topics to website hostnames is critical and could enable a robust way to allow for interest-based targeting in...
Read MorePosted by Scott Favelle | Jan 17, 2022 | VideoTech |
This release is a major release, with numerous API changes, a few new features, and because we hope to have this one as LTS. So, in FFmpeg 5.0, a huge patchset removing all those deprecated APIs was merged last April.
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