14% of UK Samsung Smart TV users open the same app every day. SVOD dominates streaming apps (87%), growing only 7%. Gen Z watches 2hrs 5mins a day, Baby Boomers 1hr. Streaming saw 11% annual rise while ad-funded streaming grew 18%.
Read MoreConnected TV continues to yield the greatest share of content publisher’s video inventory investment, increasing from 45 per cent in the June quarter to 54 per cent in the September quarter Desktop reduced from 38 per cent to 25 per cent in the same period, while mobile investment increased from 17 per cent to 21 per cent.
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Advanced Television Ltd. is a media services provider with 20 years experience in TV production, editing, post-production and distribution. Services include broadcast solutions, corporate videos, webcasting and streaming for excellent results.
Read MoreSpotify’s 2023 Wrapped report revealed major increases in podcast ads (40%) and video content (48% YoY) driven by Gen Zs, with Multi-format advertising (Video Takeover, Sponsored Sessions and Audio Ads) successful. Listening patterns of Gen Zs and Millennials fluidly changed (+1338% and +357%, respectively), with wellness playlists and podcasts increasing (+492%) amongst Millennials and 45+ demographic experiencing growth.
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Viewers increasingly prefer smart tv apps over set-top boxes for ease of access to streaming services, such as live sports and news. Cable and satellite still remain important offering traditional providers a transition to streaming and stabilize subscriber numbers. Smart TVs open content and advertising opportunities while traditional providers offer integrated search.
Read MoreJapan SVOD revenue to grow at 10.1% CAGR from 2022-2027, reaching $6 billion. Strong subscription growth and increased premium content consumption driving the market. Amazon Prime Video and Netflix as main providers.
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Magid found that streaming services that simply look at churn rates may be following the wrong metric. Instead, the better metric is total subscribed months. Getting high-churn subscribers to come back a few months sooner and stay a few months longer can generate millions of dollars in revenue.
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Telecom and pay-TV revenue in Hong Kong is expected to increase by 1.1% CAGR to $6.1 billion during 2027, according to GlobalData.
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U.S. linear TV ad spend was $61.31 billion while CTV/digital advertising saw an 11.6% increase to a total of $25.09 billion in Q3 this year. Political ad spend grew 2.5% compared to four years ago, with a major spike expected during even numbered years due to elections. Traditional sellers saw a 5.6% decline and national TV/video advertising experienced a 3.2% drop, while local TV ad spend declined 2.8%.
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40% of users plan to increase their ad spend on addressable TV advertising in 2021; 50% of non-users plan to start using it. Most users find improvements in measurement, scale, options, simplicity, and cost. Paramount has reported 68 billion linear ad minutes per month since 2021 launch with 85% satisfaction levels.
Read MoreWhen purchasing a TV, Smart TV functionality is important. Streaming TV is popular, with 56% of users streaming daily; Smart TV penetration growing due to a 6.6 year replacement cycle. Smart TV apps are more likely to be used than those via set-top boxes or streaming devices.
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Box office revenue rose 22% to $8.1 billion in 2023, but is down 18% from 2019. Media ad spend increased 9.5% to $1.1 billion, half of the previous year. For the five major studios, four experienced spending growth. Top movies include Warner’s ‘Barbie’, Universal’s ‘The Super Mario Bros. Movie’, Sony’s ‘Spider-Man: Across the Spider-Verse’, Disney’s ‘Guardians of the Galaxy Vol. 3’ and Universal’s ‘Oppenheimer’.
Read MoreExplore Media Universe with 123 companies gaining $1.7 trillion in market value. Biggest gainers: Meta, NVIDIA, Alphabet, Amazon, Apple, Microsoft. Blocks also felt losses from Alibaba, Dentsu, Audacy and AMC Networks. Get scorecard & high-res map to search for intelligent life.
Read MoreGlobal SVOD subscriptions will still grow. Smaller streaming services are gaining in the US and traditional pay TV services are losing subscribers, prompting them to rethink how to remain competitive. Netflix is leading, while Disney+ and YouTube are also growing. TVision helps pay TV services adapt with usage insights.
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Streaming services saw a 20.7% increase in consumer spending, leading to $1.6 billion net gain. Pay-TV spending declined 6%, creating market opportunity for streaming giants such as Netflix, Amazon and Apple. Despite the surge in revenue, profitability may suffer under greater costs and customer service needs than traditional pay-TV. Global expansion is necessary to sustain long-term success.
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Executives believe content hubs are the way forward, citing customer acquisition and decreased churn. Partners include satellite/cable providers, broadband companies and cell phone companies. Challenges include managing multiple vendors and technical integration issues.
Read MoreIn 2029, global SVoD subscriptions will reach 1.79bn, with Netflix leading at 946m. Netflix will add 44m subscribers, while Disney+ will have 100m fewer due to lower investment in Asia Pacific.
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Netflix and YouTube saw an increase in household reach from April to October, while the other 13 streaming apps experienced declines of at least 4.2 percentage points. Cable and streaming were nearly tied in April with broadcast at 66.6%. Netflix reached 59.5% while YouTube had 53.5%. A shift in tuning to fewer apps was credited.
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FAST video services are highly engaging; US leads the world due to local news, weather, and major providers like Weather Group TV, Pluto TM, Amazon Freevee, LG, Roku, Samsung and Rakuten. Content is easily located through friends’ and family’s recommendations.
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MFE’s revenues fell 2.1% YoY for first nine months of 2023 due to weak TV ad markets in Italy and Spain. Operating costs down 2.1% YoY, profits contracted 9.6%. MFE expects ad boost in Q4 & outperformed other European broadcasters.
Read MoreHollywood studios are facing fiscal austerity after the WGA and SAG-AFTRA strikes, with focus on project-by-project transactions and short-term talent deals instead of long-term development. Streamers and networks are cutting back content, relying on sitcoms and procedural formats due to cost saving measures.
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63% of viewers prefer older shows due to better discoverability and search tools. Content producers and providers are turning to longer seasons, syndication and licensing to offset decreased new production in light of recent Hollywood strikes.
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Major U.S. streaming services have seen rapid growth in their catalogs over the past two years, with Amazon leading the way. Netflix’s movie catalog grew from 3,766 to 3,977, Hulu’s from 916 to 2,419, Max’s from 1,932 to 2,168, Disney’s from 742 to 1,400, Paramount’s from 642 to 830, and Apple TV Plus from 17 to 69.
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The Amagi FAST Report reveals potential growth for the Free Ad-supported Streaming TV (FAST) model with estimated 1.1bn users and $12bn revenue by 2027; Ragul Thangavel is an engineer-turned-writer experienced in media, OTT tech, video production who now drives innovation at CTV offering addressability and interactivity.
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Hispanic consumers have increased interest in video streaming, AR/VR, second-screen activities, shoppable TV and interactive content. Second-screen platforms such as Arena offer engagement and viewership. Shoppable TV appeals to Hispanics, but security concerns remain. 25% of Hispanics are interested in interactive content, rising to 33% for those with children.
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