Connected TV continues to yield the greatest share of content publisher’s video inventory investment, increasing from 45 per cent in the June quarter to 54 per cent in the September quarter Desktop reduced from 38 per cent to 25 per cent in the same period, while mobile investment increased from 17 per cent to 21 per cent.
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The Australian entertainment industry calls for the streaming service regulations to abide by the National Cultural Policy with 20% revenue investment within 3 years, transparent and incorruptible models, and investments in diverse First Nations storytellers. Minimum terms of trade should be adhered to with a three-year acquisition limit to encourage new content production.
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Paramount Global is the first programmer to join Go Addressable, a nonprofit looking to raise awareness of data-driven addressable ads. With 73% of advertisers & agencies already using it, they’re hosting their third industry summit in New York today.
Read MoreAmazon is planning to launch ad-supported Prime Video in Australia in June 2024. It will be available later in other countries such as US, UK and Canada. Prime members have the option of paying for an ad-free version, but Amazon Prime is being scrutinized by the FTC for potentially enrolling users without consent.
Read MoreSEN is selling its NZ digital and audio assets to TAB NZ for $3.7m to pay off its $28m debt and keep its sports holdings. CEO Craig Hutchison needs to reduce debt before August 2021 and a previous financial filing caused concern. SEN produces sports programmes, owns Rainmaker, Bravo and talent like Scott Cam.
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Paramount+ launched Premium tier with 4K UHD, HDR10, Dolby Vision and 4 concurrent streams. Subscribers can enjoy films, originals, series, live sports and more for $13.99/month or $124.99/year with 50% off first 3 months.
Read MoreParamount+ Australia launches ‘Mountain of Entertainment’ subscription plan featuring 4K UHD, HDR10 and Dolby Vision format, four concurrent streams, and blockbusters, exclusives, hit shows, international originals and sports.
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Australians are reducing different forms of entertainment spending due to high living costs. Average monthly spend on these activities decreased from $62 in 2022 to $57 in 2023. Consumers are cutting back on subscriptions and being more price conscious when choosing services.
Read MoreAustralians watch an average of 27 hours of video weekly across FTV, streaming and online. Boomers view 32 hrs 20 min while Millennials 23 hrs 15 min. Live broadcast still popular; opportunity to combine digital convenience/personalisation with linear broadcast.
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Foxtel launches streaming aggregator Hubbl to simplify entertainment and sports search. Expenses higher in short-term but viewers benefit, with positive results expected. Q3 saw paid streaming subscriptions and ARPU rise and closing paid subscribers up 2% y-o-y.
Read MoreNetflix invests over $1 billion in Australia since 2019, sparking a battle between streaming services and free-to-air providers. Free TV demands access to free content, while ASTRA claims it will control TV choices. ACMA report shows Netflix mainly invested in kids, drama and doco genres. Free TV counters that they invest $1.5 billion into local content each year.
Read MoreUnder the revenue-based model, services would be required to spend 10 per cent of their Australian revenue on new local drama, including commissions and first-on-platform acquisitions. Platforms that stream sports will have their obligation reduced, according to their ratio of non-sport expenditure.
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8 in 10 Australians want to easily find FTA TV services on their connected TVs. The Albanese government plans to introduce a prominence law to protect local TV providers from big tech’s interests. To cheer on our World Cup teams, this law must ensure Australians have easy access to matches from home.8 in 10 Australians want to easily find FTA TV services on their connected TVs. The Albanese government plans to introduce a prominence law to protect local TV providers from big tech’s interests. To cheer on our World Cup teams, this law must ensure Australians have easy access to matches from home.
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In 2022/23, foreign TV and VOD spend hit a new record of $1.22 billion despite local spending decreasing due to COVID. The Producer Offset was key, with most projects costing between $1-5 million. Long-term, kids’ TV funding is up but subquotas have resulted in a 45% decline in titles.In 2022/23, foreign TV and VOD spend hit a new record of $1.22 billion despite local spending decreasing due to COVID. The Producer Offset was key, with most projects costing between $1-5 million. Long-term, kids’ TV funding is up but subquotas have resulted in a 45% decline in titles.
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On cost per thousand impression, Netflix has been charging around 30% more than Foxtel’s SVOD platform Binge, and around double that of what is being offered by the BVOD platforms, like 10Play, 9Now and 7Plus. “They price themselves very very high compared to everyone else,”On cost per thousand impression, Netflix has been charging around 30% more than Foxtel’s SVOD platform Binge, and around double that of what is being offered by the BVOD platforms, like 10Play, 9Now and 7Plus. “They price themselves very very high compared to everyone else,”
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The advertising industry contributes $53 billion to Australia’s GDP and employs 177,393 Australians. Ad spend has increased in recent years despite cost-of-living concerns. The Advertising Council of Australia, AANA, and MFA commissioned the research.The advertising industry contributes $53 billion to Australia’s GDP and employs 177,393 Australians. Ad spend has increased in recent years despite cost-of-living concerns. The Advertising Council of Australia, AANA, and MFA commissioned the research.
Read MoreAnchorage Capital is expected to make a non-binding offer to purchase Southern Cross Media’s radio and TV signals, licenses, LiSTNR and sales representation. ARN could be involved, but their role and competition law remain uncertain. Cost savings and potential private equity investment in media may occur prior to restructuring and selling.Anchorage Capital is expected to make a non-binding offer to purchase Southern Cross Media’s radio and TV signals, licenses, LiSTNR and sales representation. ARN could be involved, but their role and competition law remain uncertain. Cost savings and potential private equity investment in media may occur prior to restructuring and selling.
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Under Chris Taylor’s leadership, NBCUniversal International Networks has launched MSNBC and several upcoming projects, while also striking deals with Foxtel and Seven Network for its library of theatrical and television works. Taylor is assessing the best business models to maximize distribution, both through FTA and streaming services.Under Chris Taylor’s leadership, NBCUniversal International Networks has launched MSNBC and several upcoming projects, while also striking deals with Foxtel and Seven Network for its library of theatrical and television works. Taylor is assessing the best business models to maximize distribution, both through FTA and streaming services.
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Nickelodeon now offers access to Australian kids with personal spending power of $2.59 billion and reduced ad load. Content is brand-safe and widely available from partnerships with Fremantle & Shake, and features original shows like Paw Patrol movie and upcoming Dora the Explorer. Prime time viewers have risen 14%, daytime 38%, with ‘big uptick’ in preschool & animated viewing, plus Nick at Nite for family viewing.Nickelodeon now offers access to Australian kids with personal spending power of $2.59 billion and reduced ad load. Content is brand-safe and widely available from partnerships with Fremantle & Shake, and features original shows like Paw Patrol movie and upcoming Dora the Explorer. Prime time viewers have risen 14%, daytime 38%, with ‘big uptick’ in preschool & animated viewing, plus Nick at Nite for family viewing.
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Linear TV ad prices are set to drop due to global recession, continued decline in viewership and Hollywood strikes. Sports content is the only exception, demand and viewership for this type of content is set to remain strong.Linear TV ad prices are set to drop due to global recession, continued decline in viewership and Hollywood strikes. Sports content is the only exception, demand and viewership for this type of content is set to remain strong.
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Mark Dreyfus announced a reform of The Privacy Act, introducing updates such as removing the small business exemption and notifying customers in data breaches. It expands definitions, introduces a “fair and reasonable” test and a Children’s Online Privacy Code. Complying with one doesn’t guarantee compliance with the GDPR.Mark Dreyfus announced a reform of The Privacy Act, introducing updates such as removing the small business exemption and notifying customers in data breaches. It expands definitions, introduces a “fair and reasonable” test and a Children’s Online Privacy Code. Complying with one doesn’t guarantee compliance with the GDPR.
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The Australian Government has declined major changes to targeted advertising, with some regulations for children’s ads. A statutory tort for serious privacy invasions is set to be introduced next year, with guardrails to protect media organisations.The Australian Government has declined major changes to targeted advertising, with some regulations for children’s ads. A statutory tort for serious privacy invasions is set to be introduced next year, with guardrails to protect media organisations.
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SBS Audio has rebranded and expanded to provide programming in sixty languages, serving 92% of non-English speaking households. It offers seven live radio stations, podcasts and advertizing opportunities, targeting multicultural and multilingual communities. Meanwhile, Nerly.tv provides free real-time news streaming, music and entertainment from major networks all over the world.SBS Audio has rebranded and expanded to provide programming in sixty languages, serving 92% of non-English speaking households. It offers seven live radio stations, podcasts and advertizing opportunities, targeting multicultural and multilingual communities. Meanwhile, Nerly.tv provides free real-time news streaming, music and entertainment from major networks all over the world.
Read MoreVIDAA and Paramount will bring Paramount+ to Smart TVs in Australia, offering exclusive content and live sports. Both companies have expressed their excitement in the partnership, while Nickelodeon is seeing success in the market.VIDAA and Paramount will bring Paramount+ to Smart TVs in Australia, offering exclusive content and live sports. Both companies have expressed their excitement in the partnership, while Nickelodeon is seeing success in the market.
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Australians spent a record 14.4 million hours consuming FIFA Women’s World Cup content online, resulting in an increase of 5.4% in overall sports content consumption. 20.1 million Australians also consumed news stories and 3.8+ hours were spent online per day.Australians spent a record 14.4 million hours consuming FIFA Women’s World Cup content online, resulting in an increase of 5.4% in overall sports content consumption. 20.1 million Australians also consumed news stories and 3.8+ hours were spent online per day.
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